15th Anniversary

‘A Crystalized Vision’

Role: Concepting, Copywriting

The Marcus Graham Project (MGP) serves as an accelerated creative incubator streamlining multicultural talent into the advertising, marketing, & communications industry. In celebration of its’ 15th anniversary, MGP wanted to build a campaign platform to power its annual gala, Lavendar Hill, and additional fundraising efforts. Being that the stone symbolizing 15 years of existence was a ‘crystal,’ the creatives leveraged the program’s history and its’ promising vision for the future of the industry to communicate its’ ‘crystal clear’ vision.

Executive Creative Director: Kevin Green

Copywriter: Braylond Howard